THE ORIGIN OF NEED
In urban landscapes that are in constant evolution it is essential to diagnose and evaluate their current territorial positioning, as well as their visionfor where they want to and can go. A vision that allows dreams and transformation projects to unite and that conceptualized and communicated in a clear and schematic way, can unite all the actors of the territory around a social pact.
Increasingly, municipalities, metropolitan areas and urban regions are in need to stand out into the current competitive environment. The cities with a identity project as a result of the strategic and participative analyze, that define their distinctive and innovative characteristics will be able to face urban challenges that will guarantee their sustainability and competitiveness.
To reach a strategic position according to the transformation project and an identity that reflects the pride, essence and personality of the territory, defined through the joint participation of all political, social and economic actors, with the ultimate aim to increment the quality of life of all citizens, in compliance with the agreed city pact.