THE ORIGIN OF NEED
In urban landscapes that are in constant evolution it is essential to diagnose and evaluate them in terms of their current territorial positioning, as well as their vision for their future: where they want to and can go.
Increasingly, municipalities, metropolitan areas and urban regions are in need to stand out and have their own identity. The need to be on the economic map is becoming more and more important in order for these urban areas to have sustainable economic growth.
It is becoming increasingly essential to develop a process of strategic analysis that is able to identify the essence, personality, as well as the distinctive and innovative characteristics of each urban area.
To reach a strategic position and a distinctive identity in the urban area within the current and complex context of fierce interurban competition; with the ultimate aim to increment the quality of life of all citizens.